The world-renowned "Akita Inu" dog breed is said to have originated in Odate City, Akita Prefecture.
We, the Akita Inu Tourism General Incorporated Association, are a regional DMO (Destination Management Organization) made up of four municipalities in northern Akita: Odate, the birthplace of the Akita Inu, along with Kitaakita, Kosaka and Kamikoani. We were established in April 2016 and registered as a Japan-model DMO by the Japan Tourism Agency in November 2017.
Northern Akita is surrounded by rich nature and is a beautiful region that retains Japan's original landscapes, blessed with hot spring resources and a unique food culture. Each of the four municipalities has its own history and culture, with plenty to see.
Just as the Akita Inu has become a globally beloved icon, we aim to share the charm of northern Akita with the world and revitalize the region by promoting tourism.

The four areas managed by Akita Inu Tourism are among the regions in Akita Prefecture where social issues such as an aging population, population decline, and a shortage of industry workers are especially pronounced. Aiming for a sustainable regional society, we tackle a wide range of missions every day to solve regional issues and revitalize local industry through tourism. By strengthening not only regional networks but also ties with businesses and organizations outside the area, we create the charm and value that northern Akita holds, achieving precise outreach and increased visitor numbers.