The Akita Inu originated in Odate, Akita Prefecture, with a high level of international recognition.
We, Akita Inu Tourism, are a regional collaboration DMO (Destination Management Organization) consisting of four municipalities in Northern Akita: Odate, the home of the Akita Inu, Kitaakita, Kosaka, and Kamikoani. It was established in April 2016 and registered as a Japanese DMO corporation by the Japan Tourism Agency in November 2017.
Northern Akita is a beautiful region surrounded by rich nature, blessed with hot spring resources and a unique food culture that preserves the original Japanese landscape. Each of the four municipalities has its own history and culture, and there is much to see and do.
Like the Akita Inu, which has now become a global “killer content”, we aim to promote the attractions of Northern Akita to the world and revitalize the region by promoting the attraction of visitors through tourism.

The four areas under Akita Inu Tourism's purview are a region of Akita Prefecture where social problems such as aging, a declining population, and a lack of industry leaders have become particularly serious. With the aim of creating sustainable local communities, we are engaged in various missions on a daily basis to solve local issues and revitalize local industries through the tourism industry. By strengthening cooperation not only with regional networks but also with companies and various organizations outside the region, we will create value by leveraging the attractiveness of Northern Akita to accurately communicate its charm and attract visitors.